Objectives and requirements

-Transparent acquisition process

-Consistent pool of data that can accessed by all users

 -Flexible, customizable solution

-Good analysis options

-Transparent and cross-departmental knowledge about partners and projects

 

-Improved, targeted customer care and support

 Uses and benefits

-Overview and transparency for projects and contacts

-Improved quality of customer care and support

-Effective address management

-Cost-effective marketing campaigns

-Extensive project analysis capabilities

-Configurable, flexible CRM system

-Simplified business processes within the whole research institute

-Improved project handling through time and budget management

Conclusion

 Dr. Günter Hörcher, head of strategy and European relations at the IPA:

"CAS genesisWorld not only makes economic sense but also improves our public image and raises our level of professionalism."

 

 

For more info about this case, please download the brochure HERE