Objectives and requirements

-Inter-departmental system for Sales, Marketing and Customer Service

-Central CRM system for all branches of OKI’s Central Region

-Optimisation of internal business processes

-Establish customer relationships to distributors, resellers, end customers as well as interested parties

-Simplification of co-operation between the departments

Uses and benefits

-All data are always completely up-to-date

-Control of the handling of sales and marketing projects

-Control of the lead and partnermanagement projects

-Support of eventmanagement

-Customers support is based on one database and one customer dossier, even across different departments and branch

-Offices

-Complete all-round view of various customer groups at the push of a button

-Analytical CRM und intelligent filter queries

-Select customers according to the most diverse attributes in a split second

-Easy handling and logical structure

-Raising customer proximity and customer orientation

Conclusion

Owen Tully, IS Business development Manager for OKI Europe Limited:

"Using the intelligent filter search, employees are able to select customers according to the most diverse attributes in a split second."

 

 

For more info about this case, please download the brochure HERE